We are witnessing a growing need for good design. Today for everyone who is participating in the market competition is clear that winners are those who are attractive, distinctive, and memorable and those that offer a clear vision and promise. The crowded market products are similar to each other and the differentiation is crucial for success.
Quality managers, good clients, they all have a vision of their business and understanding the importance of design.
These entrepreneurs believe designers, giving them the freedom to offer solutions without interference in their work.
They do this because they are professionals, people who clearly, intelligently and briefly articulate their needs in the design and help to inspire you, not slowing and discouraging you.
No less important is the professional approach to design solutions. Savings on the cost of design today tomorrow brings unintended consequences.
The design is just the projection of what we want to achieve, the visual vocabulary of our desires.
Unlike the amateur approach and low quality solutions, quality design takes into account all the circumstances in which a solution must interact with the audience, from market research and by taking into account the specifics of each company for which the solution works.
Professionalism and experience of designers are important, especially in the circumstances of the “war” in the market and defining the brand, because failure in the design solutions is difficult fixable. Time monitoring of all the market response is shorter and shorter every day.
“Perhaps the Darwinian rules are good for the brand, but now no one has neither the time nor the money to leave the market to define” said Allen Adamson a professor at New York University’s Stern School of Business.
The design must not be left to the amateur, unprofessional and uncontrolled solutions. As in architecture, in graphic design there are rules that define it.
Design is the semiotics of seduction, but its basic role, the main issue, is the practical purpose. The first design must be based on practical solutions, and only then choose the option that allows it’s due to the formal aesthetic point of view. The purpose must be assimilated into the organic composition of design.
Then comes the superstructure, ornamentation, composition. There is plenty of opportunities that real master can use. He has an idea of how minor changes in dimensions and relationships, which practically hardly mean anything, can achieve significant compositional effects.
Graphic design is art related to the two sides, the practical and aesthetic.
The beauty of form is not so much in the composition itself, as in the dynamic sense of form, in their interaction, the interaction of images, symbols, and typography.
But it goes further. Because graphic design is complex, and besides aesthetics and practical application, he is defined with economics, and ethics, and theory, the development of art, fashion…
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